It looks like this
and when installed something like this:
(photo from here).
I'm not a big fan of carpet, even for a basement, but tiles seem so cold. Laminate flooring that looks like wood is kind of eh, but I love the idea of a white glossy floor that isn't trying to look like something it is not. Plus the bright floor would help brighten up a basement. I'm not sure what one would do with the stairs (can you lay this kind of floor there? is it too slippery?).
